Scandinavian skincare lovers will now be able to purchase MaskerAide skincare products at over 250 H&M (Hennes & Moritz) retail locations in Sweden and Norway starting December 2017.

“The launch with H&M is an exciting milestone for MaskerAide. Partnering with one of the world’s largest fashion retail chains is a significant step for MaskerAide’s growth in the international beauty market, and launching in 250 H&M stores in Sweden and Norway puts MaskerAide in front of a larger, millennial, fashion-forward demographic.” — KAREN VIRAY, DIRECTOR OF MARKETING FOR MASKERAIDE